Color has captivated the technology world. The mobile app has only been publicly available for 24 hours, but it already has hundreds of articles dedicated to it and currently sits at #26 (and rising) on the iTunes Top Free apps list.
Why is Color getting so much attention? Perhaps it's because of its unique location-based social networking features, or maybe it can be attributed to the company's all-star lineup of founders, including former Lala CEO Bill Nguyen and former BillShrink CEO Peter Pham.
The hype could also be explained by the company's jaw-dropping $41 million in pre-launch venture funding from Sequoia Capital, Bain Capital and Silicon Valley Bank. Whatever the reason, Color's launch on iPhone and Android has the tech world's attention.
Color's launch hasn't been smooth sailing, though. The app has gotten some harsh reviews and has received mixed review in the App Store (around two out of five stars). That hasn't deterred Nguyen and his team though; Color is a company they intend to turn into a billion dollar business by becoming the social network of the future.
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